the dessert you didn't know
you were missing.
vision & mission.
vision.
to make pie feel modern again — not just something you pick up on thanksgiving, but something you reach for any day of the week.
cuppie envisions a future where dessert is redefined: effortless, elevated, and emotionally resonant. where a cup of pie becomes a ritual. a reset. a soft spot in a hard day.
through limited flavor drops, campaign in-store pop-ups, in-store experiences, whipped cream product expansion, and thoughtful collaborations across food, beauty, and culture — we aim to expand what dessert can be.
we’re not just rethinking pie.
we’re building a new kind of craving.
mission.
cuppie exists to reimagine pie for the pace and palate of modern life.
we believe dessert should be effortless, emotionally satisfying, and made to fit into real routines — not reserved for holidays or special occasions.
every flavor is crafted with care: clean ingredients, intentional sourcing, and thoughtful packaging designed to reduce waste and rethink indulgence.
with softness, simplicity, and sustainability at its core, cuppie brings comfort into the everyday. one cup at a time.
