wear the tone.
includes: tees, crewnecks, sweatshirts, employee uniforms, shopping totes & lifestyle bags, hats & wearable touchpoints.
not merch. moodwear.
cuppie’s editorial apparel isn’t an afterthought — it’s a wearable extension of the brand’s emotional frequency. designed to blend streetwear softness with campaign-level clarity, each piece functions like a visual whisper: subtle, but intentional. the tone lives in the details — lowercase phrases on collars, soft puff-ink textures, and just-right colors pulled directly from flavor palettes. these aren’t just shirts with logos. they’re garments with energy. whether you’re slipping into a “sleepy girl” crewneck or a crisp café uniform, the feeling is the same: quiet confidence, emotional accessibility, and a little wink of mischief.
built for brand, made for life.
from storefront staff to longtime fans, everyone deserves to feel cuppie — not just taste it. that’s why our apparel system includes custom-fit employee uniforms, retail-ready shopping totes, and campaign pieces made to live beyond the launch. every style is designed to exist naturally in your closet or your carry-all. it’s intentional branding that doesn’t shout — it settles. you’ll find curated staples like heavyweight t-shirts, oversized sweatshirts, breathable aprons, and collector’s edition totes. each piece feels wearable, seasonal, and designed for everyday moments (like buying tulips, rewatching your comfort show, or heading out for a late checkout).
emotion, printed.
cuppie’s tone isn’t just printed on the packaging — it’s stitched into the seams. these pieces carry the same feeling as the flavors: editorial yet cozy, cheeky but clear. whether it’s a tag that reads “this is pie now.” or a back print that says “glossed over,” the words are chosen to reflect real emotional resonance. this is merch you keep, not because it’s branded — but because it means something. it’s not about advertising the product. it’s about signaling the mood. these aren’t garments. they’re postcards from the world of cuppie — and everyone’s invited.
